Personal Brand Session for a Fine Art Florist in Fairfield County, CT | Loreta Daka Floral Boutique
PERSONAL BRAND SESSION FOR LORETA DAKA FLORAL BOUTIQUE
If you’ve followed my brand photography work for a while, you’ll certainly recognize this lovely lady! This is the third personal brand session I’ve photographed for Loreta and her business, Loreta Daka Floral Boutique. She and I have always enjoyed collaborating on our creative ideas, which results in absolute magic!
Loreta is an incredibly talented event florist, and her designs never cease to amaze me. They’re full of whimsy and elegance… she’s truly an artist! As Loreta Daka Floral Boutique continues to grow, Loreta wanted updated branding images to showcase new and upcoming offerings. While I can’t show you all of the goodness we created together during her brand session, I’m excited for you to see some of what I captured for her!
We started Loreta’s session in an office setting where I photographed her working on the computer, showcasing her ribbon assortment, and even relaxing with her notebook on the couch. This part of the brand photoshoot was designed to be more formal than the others since Loreta can usually be found working in a t-shirt and jeans. Depending on my brand clients’ needs, I always want to be sure to capture them in both a formal work setting and a more relaxed one. Variation is key when I photograph brand sessions!
The second part of Loreta’s brand photography session took place in her studio which is filled with all kinds of stunning flowers and plants. With a quick outfit change, Loreta began some design work at her desk that looks out the window to part of her garden. She wanted to showcase her workspace as it is: tools, ribbons, vases, and more. The goal of these photos was to ensure nothing looked too perfect, because the design process can be a little messy at times!
We ended Loreta’s brand session in her garden which she has lovingly cared for over the years. Loreta is greatly inspired by European styles, especially the French countryside, so we made sure to work that vibe into some of her brand photos that took place in the garden. These images were some of my favorites from the day!
Seeing Loreta Daka Floral Boutique expand and thrive over the last few years has been such a beautiful thing to witness. I can’t get enough of having this ray of sunshine in front of my camera again and again! Loreta, thank you for always trusting me to create new brand images for your business!
Let me know what you thought about this personal brand session for Loreta Daka Floral Boutique, and be sure to follow her on Instagram @loretadaka_!
If you want to learn more about our brand sessions, send me a message using the Brand Inquiry Form to schedule a time for a free consultation call!
ABOUT THE PHOTOGRAPHER
Shaina Lee Photography is a personal brand photographer serving Connecticut, New York, and beyond. We create brand imagery and marketing visuals for entrepreneurs and small business owners.
